Price Ladder

Paste the competitor pages selling the same product, add what the unit costs you, and see where your price should sit on the line.

no ai · just arithmetic

01 — Your numbers

02 — Competitors

#Product page URLPrice by handUse
1
2
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4

The manual box always wins over whatever is scraped. Tick Use to drop a row from the maths without deleting it.

Nothing priced yet

Fill in your cost and at least one competitor URL, then hit Suggest a price. Every number that comes back is traceable to the arithmetic shown beside it.

How the range is built. Three candidate prices are calculated, the middle one becomes the suggestion, and the lowest and highest become the range — then the whole thing is lifted to your minimum-margin floor if it fell below it. Margin is measured against the selling price, so margin = (price − fees − cost) ÷ price. Competitor prices are taken exactly as the page shows them, tax included or not, so enter your cost on the same basis. Prices are read from structured product data first and only guessed from raw text as a last resort — the Read from column tells you which, and anything marked currency guess deserves a look.